Who Needs a Billionaire?
In a lot of erotica, including Release Me, our sexy, swoon-worthy hero has money. Â Often lots of money. Â And not âlotsâ as in his retirement account is sweetly on track, but âlotsâ as in he could fund the retirement of every citizen of a country the size of, oh, Austria.
The other day, someone posed the question to me of why? Why is the billionaire hero popular?
It wasnât a question I answered at the time, but it stuck with me, and I think the answer is both simple and complex. Â
The simple answer is the most basic: Â the fantasy. Â
To me, the basic allure of erotic romance is the emotional, physical and sensual connection between the hero and the heroine. Â The relationship may be tumultuous, but that only makes the fantasy sweeter when the problems are resolved. Â And that rocky path doesnât change the fact that as a reader, we want to slide into a sensual fantasy. Â
Call me shallow, but thereâs more of a fantasy surrounding a billionaire sweeping me off my feet than the guy working overtime so that he can make the mortgage and cover his property taxes.  After all, what woman doesnât want the fantasy of a guy who can afford to whisk her away for a spur-of-the-moment romantic weekend?  I donât know about yâall (thatâs my Texas girl showing) but in my family, sexy weekend trysts are not a line-item in the budget.  Too bad for me âŠ
So that hits the element from the reading side of the equation. Â The reader (and for my purposes, Iâm considering the author a âreaderâ simply by virtue of experiencing the story) wants to get lost in the fantasy, and a billionaire hero is definitely fantasy material.
But thereâs also the question of control. Â While it certainly doesnât have to, a lot of erotic romance either touches upon or falls well within the framework of BDSM. Â And that world comes with an element of control. Â Assuming our hero earned his billions, itâs a pretty fair bet that heâs a guy whoâs not only used to being in control, but expects it. Â And itâs a reasonable jump to move those expectations from the boardroom to the bedroom. Â From the moment that character appears, the reader knows about him, even if only on a subconscious level. Â
So thatâs reason number two: Â the money fits the character.
In Release Me, I had a third reason, and it centers around Nikki. Â She needs money. Â Sheâs working, sheâs saving, and she has a very specific goal in mind. Â I donât want to get into spoiler-land, but if Damien werenât fabulously wealthy, he could never have made the proposition to Nikki that is so central to the story and the relationship that develops between these two. Â He had to be rich for this story in order for Nikki to be this heroine.
So there you go: the answer to the 64 billion dollar question. Â At the end of the day, for me, a characterâs net worth depends on so many factors. Â In this case, Damienâs stinking rich. Â He just is ï
How about you? Â Do you love a hero with the power and money to really make things happen? Â Or do you root for a hero whoâs overcoming obstacles to succeed (and get the heroine, of course!)
J. Kenner is the pen name of USA Today bestselling author Julie Kenner (who also writes as J.K. Beck). Â Release Me, an erotic romance, will be available in the U.S. and the U.K. on January 1, and in over a dozen other countries later in 2013. Â
You can hang out with J.K., learn more about Release Me and her other novels, or just poke around and see what catches your eye at her website, www.jkenner.com, and also at her J. Kenner Facebook page, www.facebook.com/jkennerbooks and on Twitter at www.twitter.com/juliekenner
Giveaway Alert: Leave a comment on this post answering Julie’s question from above for a chance to win a copy of Release Me. Please Note: Contest is open to residents of the US only. You must include a valid email address with your comment to be eligible. Contest ends 12/31/12 @ 11:59pm.
Release Me by J. Kenner (an excerpt)











