From a Press Release sent out from the Penguin Group:
READ PINK™ IN HONOR OF BREAST CANCER AWARENESS MONTH
Eight Penguin Group (USA) Bestselling Mass Market Titles from
Some of Our Most Beloved Authors, including Nora Roberts, Catherine Coulter and Jayne Ann Krentz, Will Feature Read Pink™ Seals
That Convey Our Support of the Cause
NEW YORK, NY – October 5, 2010 – Penguin Group (USA) has created a new initiative called Read Pink™ in honor of Breast Cancer Awareness Month.
Read Pink will feature an assortment of eight bestselling mass market titles by some of Penguin Group (USA)’s most beloved female authors in special Read Pink editions that will be available in participating stores beginning today. The authors whose books comprise the initiative are Catherine Anderson, Catherine Coulter, Christina Dodd, Madeline Hunter, Jayne Ann Krentz, Nora Roberts, Bertrice Small and Jodi Thomas. A total of 350,000 copies of the special editions will be printed featuring Read Pink seals on the covers. In addition, Penguin Group (USA) is including information in the back of each book in an effort to make readers aware of The Breast Cancer Research Foundation® and encourage them to become actively involved in supporting the organization.
Penguin Group (USA) also announced a $25,000 donation to The Breast Cancer Research Foundation.
“We are very pleased to have created this new initiative that we hope will bring more attention to this important cause. And The Breast Cancer Research Foundation deserves to be acknowledged for its excellent work in supporting breast cancer research and awareness,” said Leslie Gelbman, President of mass market publishing, Penguin Group (USA).
“The Breast Cancer Research Foundation is very grateful to be part of Penguin’s Read Pink program. It is an exciting and visible initiative, and one that will certainly raise awareness about BCRF’s mission,” said Evelyn H. Lauder, Founder and Chairman, The Breast Cancer Research Foundation.
For more details about the Read Pink initiative and to view a complete list of the participating retail outlets, please visit www.penguin.com/readpink.
Recently, cancer has hit my family and it’s certainly rocked our world, knocked us off our axle and when I see things like this now, I’m more aware of the impact that this kind of thing has on the people close to you. It’s not a fun thing and I think it’s incredible that Penguin is getting involved in getting the word out there, spreading breast cancer awareness.
I think this is a pretty cool deal that the Penguin Group has got going on so for more information check out: www.penguin.com/readpink.
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