New York, NY – October 16, 2012 –Around
the world, women are reading
in new ways, often online or on a device, and sharing what they read
via social media outlets. In many cases, Facebook has become a key part
of the equation. Consumers are spending hours each day browsing the
latest headlines while interacting with their friends,
families and acquaintances through the platform. Now, leading romance
publisher Avon Books is piloting a free Facebook app,
AvonSocialReader.com,
which will give readers the chance to read excerpts from Avon’s latest
books, share their favorites with friends, and discover new content
based on what
their friends are reading. Up to 20 percent of each book will be
available to read, and once a book is browsed in the app, a person can
choose to have that book show up in their News Feed or timeline for
friends to see. There will also be clickable buy links
to DRM-free editions of the selected Avon books from
allromanceebooks.com. Consumers can also choose to purchase DRM-enabled
versions of the books at other online retailers.
recent online consumer survey indicated that romance readers are highly
active in the digital arena, purchasing e-books and sharing information
via
social channels. Many of the respondents pointed to Facebook as being
the center point of their social/digital sharing world. “Many are using
apps to share the news stories that they are reading online instantly
with their friends,” says Liate Stehlik, Senior
Vice President and Publisher of William Morrow and Avon Books. “The
recent word-of-mouth phenomenon surrounding
Fifty Shades of Gray confirms that women are talking about the
books they are reading in equal measure. Thus, Avon worked to create a
simple way for friends to connect on Facebook over the books they are
most passionate about.”
continues, “The Avon Social Reader is a fun, user-friendly way for
readers to sample an interesting mix of excerpts posted to this Facebook
app every
month, and then virally spread the news about what they are reading via
social media.”
with allromanceebooks.com allows Avon, for the first time, to offer a
DRM-free option to their authors and readers, “a publishing capability
many of them had asked us to pursue,” Stehlik says. The files can be
delivered as secure Adobe ePub -book editions. Bestselling author Tessa
Dare expresses her excitement, saying, “I
know that DRM can be a frustration for honest, paying readers who just
want to purchase and read books on their preferred devices. Avon’s
experiment will help me reach a new segment of the digital readership.”
New York Times bestseller Cathy Maxwell says, “I’m excited that readers will now have a new way to get the inside scoop on our books – and what a great, easy way to share with
all of their friends on Facebook!”
Avon Social Reader is intuitive and easy to use. Fully integrated
within Facebook Platform, the app enables readers to flip from
status updates to a book excerpt that a friend is reading with one
quick click. The more they use the app and interact, the better it gets!
A Blood Seduction: A Vamp City Novel
by
Pamela Palmer
A Lady by Midnight
by Tessa Dare
A Night Like This
by Julia Quinn
A Scandalous Scot
by Karen Ranney
A Warrior’s Promise
by Donna Fletcher
A Week to Be Wicked
by Tessa Dare
After the Abduction
by Sabrina Jeffries
Chosen: A Dark Breed Novel
by Sable Grace
Confessions from an Arranged Marriage
by Miranda Neville
Darkness Becomes Her
by Jaime Rush
Dark Desire
by Christine Feehan
How to Be a Proper Lady: A Falcon Club Novel
by Katharine Ashe
Lady Alexandra’s Excellent Adventure: A Summersby Tale
by Sophie Barnes
Last Vamp Standing
by Kristin Miller
Lyon’s Bride: The Chattan Curse
by Cathy Maxwell
Mating Season: A Cabin Fever Novella
by Alice Gaines
Nine Lives of an Urban Panther
by Amanda Arista
Once Burned: A Night Prince Novel
by Jeaniene Frost
Perilous Pleasures
by Jenny Brown
Sins of a Virgin
by Anna Randol
Skies of Fire: The Ether Chronicles
by Zoe Archer
Tarnished: The St. Croix Chronicles
by Karina Cooper
The Art of Duke Hunting
by Sophia Nash
The Way to a Duke’s Heart: The Truth About the Duke
by Caroline Linden
Under a Vampire Moon: An Argeneau Novel
by Lynsay Sands
Wanted: Undead or Alive
by Kerrelyn Sparks
When Dreams Come True
by Cathy Maxwell
Wicked Road to Hell: A League of Guardians Novel
by Juliana Stone
Winter Garden
by Adele Ashworth
www.facebook.com/avonromance or via the direct link, www.AvonSocialReader.com.
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